Paula Silver and Deborah Greenman – Co-chairs of the American Heart Association’s “Go Red for Women” Campaign


Women Who Move Detroit – 2020 – Special Section

Co-chairs of the American Heart Association’s “Go Red for Women” Campaign


American Heart Association
27777 Franklin Rd., Ste. 1150  |  Southfield, MI 48034  |

Driven to succeed, and with a passion for giving back in a big way, Paula Silver and Deborah Greenman are proof that, through leadership and service, you can truly make an impact.

This year, Greenman and Silver will co-chair the American Heart Association’s Go Red For Women Luncheon in downtown Detroit, at Little Caesars Arena. This signature event, presented by DTE Energy and Toyota Motor North America, will feature Gov. Gretchen Whitmer as the keynote speaker. The luncheon aims to unite hundreds of women across metro Detroit, and provides a platform for survivors of heart disease and stroke to share their stories.

Greenman and Silver couldn’t be more excited to hold this year’s luncheon in the heart of the city. As Detroit natives, the city holds a special place in their hearts and played a huge role in shaping them into the women they are today.

Greenman reflects fondly on riding the bus down Gratiot during her teen years to her first “real” job at an iconic Detroit law firm. She recalls taking in the architecture, the culture, and the sounds. “The city loves music, art, theater, and unique food, and it taught me to love them, too,” she says.

Silver, a born-and-bred Detroiter, says she’s “ecstatic about the recent revitalization.” As the former vice president of communications for Dan Gilbert’s family of companies, she was able to sit at the table when it all started. “I hope our hard work and energy continues, and the city continues to grow and solve some of its most complicated problems,” she says.

Both women have been involved with the AHA for more than 10 years. When asked why, they start by sharing their own stories about the loved ones they have lost over the years to heart disease and stroke. They also point to the fact that “heart disease is the No. 1 killer of women,” and note the importance the AHA places on “knowing your numbers,” which is done through outreach programs and community service.

In addition to being champions of health, both women are agents of change in their respective careers.

Silver is the vice president of corporate communications at DTE Energy, where she’s responsible for enhancing and protecting the DTE Energy brand. “Working at a company that provides a product so many people depend on every day is very rewarding,” she says.

Greenman is the assistant general counsel at Toyota Motor North America Inc., where she oversees legal and business issues related to innovation, brand protection, and engineering. Describing her work as “exciting,” she says, “I intuitively see opportunities within the organizations I support, and work to bring business and legal members together to develop and drive business initiatives.”

Brought together by service and a desire to lead, Silver and Greenman are committed to moving Detroit forward.

The American Heart Association’s Go Red For Women Luncheon takes place on February 21 at Little Caesars Arena. For more information, visit

Photographer Credit: Santa Fabio






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